Cause Marketing encompasses a wide variety of commercial activity that aligns a company or brand with a cause, to generate business and societal benefits.

What Cause Marketing can do for Your Organisation:

As an organisation, there are many benefits to aligning with and supporting a charity that goes beyond the most obvious advantage, of contributing to the improvement of the environment and society. Research has shown that:

  • 90% would buy a product with a social or environmental benefit.
  • 80% would tell friends and family about a company's corporate social responsibility efforts.
  • 72% would voice their opinion to a company about its corporate social responsibility efforts (e.g., provide comments on the company's website or blog, review products or services, and interact on social media).


Research has also shown there are many benefits related to employee engagement that comes from working for a socially responsible company, such as:

  • 75% of Millennials would take a pay cut to work for a socially responsible company.
  • 64% of Millennials consider a company's social and environmental commitments when deciding where to work.
  • 64% won't take a job if a company doesn't have strong corporate social responsibility values.
  • 83% would be more loyal to a company that helps them contribute to social and environmental issues (vs the 70% U.S. average).
  • 88% say their job is more fulfilling when they are provided opportunities to make a positive impact on social and environmental issues.


If you are interested in exploring a cause marketing partnership with Veterans for Wildlife, view the guidelines or contact us.