What is Cause Marketing

Cause Marketing encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits. 


What Cause Marketing can do for your organisation

As an organisation there are many benefits with aligning and supporting a charity that go beyond the most obvious benefit, that you are contributing to the improvement of the environment and society. Research has shown that:

  • 90% would buy a product with a social or environmental benefit
  • 80% would tell friends and family about a company's CSR efforts
  • 72% would voice their opinion to a company about its CSR efforts (e.g, provide comments on the company's website or blog, review products or services, and interact on social media)


Research has also shown there are many benefits related to employee engagement that come from a working for a socially responsible company, such as:

  • 75% of Millennials would take a pay cut to work for a socially responsible company
  • 64% of Millennials consider a company's social and environmental commitments when deciding where to work 
  • 64% wont take a job if a company doesn't have strong corporate social responsibility (CSR) values
  • 83% would be more loyal to a company that helps them contribute to social and environmental issues (vs. 70% U.S. average)
  • 88% say their job is more fulfilling when they are provided opportunities to make a positive impact on social and environmental issue 


If interested in exploring a cause marketing partnership with Veterans for Wildlife, view the guidelines or contact us.