As a charity and public benefit organisation, Veterans for Wildlife is solely reliant on the generosity and goodwill of our supporters and donors. We recognise our responsibility to ensure that all funds raised are utilised effectively, efficiently and exclusively for the charity to achieve its charitable objectives. We also understand the importance of ethical fundraising as set out in our ethical fundraising policy.

Veterans for Wildlife has been registered with the Fundraising Regulator, the independent regulator of charitable fundraising in the United Kingdom. As such, we are committed to the Fundraising Promise, which outlines our commitment to our donors and the public.


We Will Adhere to High Standards:

  • We will adhere to the Fundraising Code of Practice.
  • We will monitor fundraisers, volunteers and third parties working with us to raise funds, to ensure that they comply with the Code of Fundraising Practice and with this Promise.
  • We will comply with the law as it applies to charities and fundraising.
  • We will display the Fundraising Regulator badge on our fundraising material to show we are committed to good practice.


We Will be Clear, Honest & Open:

  • We will tell the truth, and we will not exaggerate.
  • We will do what we say we are going to do with the donations we receive.
  • We will be clear about who we are and what we do.
  • We will give a clear explanation of how you can make a gift and change a regular donation.
  • Where we ask a third party to fundraise on our behalf, we will make this relationship and the financial arrangement transparent.
  • We will be able to explain our fundraising costs and show how they are in the best interests of our cause if challenged.
  • We will ensure our complaints process is transparent and easily accessible. We will provide clear and evidence-based reasons for our decisions on complaints.


We Will be Respectful:

  • We will respect your rights and privacy.
  • We will not put undue pressure on you to make a gift. If you do not want to give or wish to cease giving, we will respect your decision.
  • We will have a procedure for dealing with people in vulnerable circumstances, and it will be available on request.
  • Where the law requires, we will get your consent before we contact you to fundraise.
  • If you tell us that you don’t want us to contact you in a particular way, we will not do so. We will work with the Telephone, Mail and Fundraising Preference* Services to ensure that those who choose not to receive specific types of communication don’t have to.


We Will be Fair & Reasonable:

  • We will treat donors and the public fairly, showing sensitivity and adapting our approach depending on your needs.
  • We will take care not to use any images or words that intentionally cause distress or anxiety.
  • We will take care not to cause nuisance or disruption to the public.


We Will be Accountable & Responsible:

  • We will manage our resources responsibly and consider the impact of our fundraising on our donors, supporters and the wider public.
  • If you are unhappy with anything we’ve done while fundraising, you can contact us to make a complaint. We will listen to feedback and respond appropriately to the compliments and criticism we receive.
  • We will have a complaints procedure, a copy of which will be available on our website or available on request.
  • Our complaints procedure will let you know how to contact the Fundraising Regulator if you feel our response is unsatisfactory.
  • We will monitor and record the number of complaints we receive each year and share this data with the Fundraising Regulator on request.


Making a Complaint:

We take our promise to you very seriously and pride ourselves on working with you openly, honestly and respectfully so that the money you donate can be put to use as quickly as possible.

If you’re unhappy with anything that we've done while fundraising, or feel that we’re falling short of our standards, please follow the complaints procedure detailed below so that we can take action as quickly as possible.

  • Call our Supporter Care Team on 020 3778 0345.
  • Email us at [email protected]
  • Write to us at Veterans For Wildlife, London Scottish House, 95 Horseferry Road, London, SW1P 2DX.

We will always treat your complaints seriously. We will treat you politely, fairly and respect your confidence.


Our Complaints Handling Procedure:

If you make a complaint by telephone, we should be able to resolve it during the call. If this is not possible, we will let you know how long it will take us to address it.

If you send your complaint by email or post, we will resolve it or acknowledge receipt of it within five working days. If your complaint is more complicated, we will contact you again. We aim to provide you with a resolution within no more than ten working days of receipt.

Hopefully, you will be satisfied with our response. However, if not, please let us know. We will then escalate your complaint to a member of our Senior Leadership team. They will lead an investigation and contact you with a resolution within ten working days.

If you are still unhappy, you can contact the Fundraising Regulator who will independently investigate your complaint. You can contact them on their website: Fundraising Regulator Complaints.